With the new release of iOS 14 update, Apple introduced animated playlist artworks to offer new engaging user experiences for the Apple Music app on iOS & macOS.
Houdini TD Role
The Creative Director of Logan.tv offered me the opportunity to design and develop a procedural CG hair groom setup with Houdini for the "TRA TRAP!" playlist motion artwork and large amounts of R&Ds for other playlists that didn't make the cut.
The procedural grooming setup featured: Artist friendly controls to adjust the look of the hair, which allowed the designers to tweak and art direct further. Vellum hair simulation option was added to simulate a flowing motion to the hair, but wasn't used in the final render. Masking features for compositing for use by the post-production department.
There are many insightful process frames from the early rounds of R&Ds, but unfortunately the Apple NDA does not allow publicly sharing of WIP / process flipbooks. Nevertheless, I'm happy to talk and show in person, if you are interested in hearing about the process.
Software: SideFX Houdini